Some Redskins Retail Locations to Triple In Size
The Washington Redskins have announced that the team has signed a long-term agreement with Indianapolis-based MainGate Inc. to manage, market and expand all of the club's retail operations.
The partnership begins on June 1 when MainGate will begin operating all retail locations at FedExField as well as retail sales at training camp, all of the team's mall-based retail stores, and the team's online sales.
MainGate will immediately begin a complete remodeling of the team's flagship Hall of Fame Store at FedExField, which will be reopened by June 1 with the team's 2010 season merchandise and new merchandise displays. In addition to the renovation at the Hall of Fame Store, the Redskins and MainGate plan to as much as triple the size of key retail locations in the coming years.
"Our fans love to showcase the burgundy and gold," said Redskins Chief Operating Officer David Donovan. "MainGate has proven itself as an expert in customer satisfaction, product selection and display, inventory management, pricing and distribution. It's a good move for the club too because MainGate will essentially serve as our internal merchandise department. We have a global fan base, and this alliance will help get Redskins merchandise to those fans."
MainGate is a multifaceted merchandising and marketing company that serves numerous business partners. The company is the exclusive merchandiser for, among others, the Indianapolis Colts, Minnesota Vikings, Detroit Lions, NHRA, IndyCar Series, and Susan G. Komen for the Cure®.
In addition, MainGate operates the online e-commerce stores for the St. Louis Rams, Kansas City Chiefs, R-Word Store (Special Olympics), 500 Festival, LPGA and Nicklaus Companies. MainGate also has partnerships with numerous NBA and NHL teams and holds licenses for the NCAA, WNBA, Harley-Davidson®, National Lacrosse League, and the Indianapolis Motor Speedway.
"The Washington Redskins are an iconic brand and have been one of the League's top performers in merchandise sales," said David Moroknek, MainGate's President and CEO. "We will partner with them to improve, even more, the fans' experience and team loyalty by providing easy access to everything Redskins."