In 2010, a string of horrible animal abuse crimes in Baltimore led to the creation of Show Your Soft Side. Working with entertainers and athletes, the organization strives to provide a better and safer world for animals, specifically cats and dogs.

With the motto "only a punk would hurt a cat or dog," Show Your Soft Side wants to make sure all animals are being treated with compassion through the spreading of its campaign, while providing some animals with rescue or rehabilitation necessities. Linebacker Ryan Anderson saw the organization as a perfect one to support during "My Cause My Cleats" for a very simple reason.

"I like animals," Anderson said.