*EASY TWEET: .@Redskins & @RedskinsCR kick off National Breast Cancer Awareness Month with limited edition 2016 BCA T-shirt and charity ride on Oct.1*
LOUDOUN COUNTY, Va. – The Washington Redskins are embarking upon several initiatives throughout October in honor of National Breast Cancer Awareness Month.
Throughout the month of October, fans can join the Washington Redskins in promoting breast cancer awareness by purchasing a limited-edition Redskins Fight Breast Cancer T-shirt designed by Redskins alumnus Chris Cooley. Net proceeds will benefit the ZTA Foundation and the Brem Foundation, dedicated to educating women about risk factors and screening options and providing access to critical diagnostic tests for uninsured women. T-shirts are available online at www.Redskins.com/FightBreastCancer and will be sold in-stadium at Section 124 on Oct. 2 and 16.
The Women of Washington Redskins (WOW), the official women's platform of the Washington Redskins, will kick off a lineup of events in support of breast cancer awareness with the WOW Redskins Charity Ride on Oct. 1. WOW is teaming up with the Redskins Charitable Foundation, along with Redskins two-time Super Bowl Champions Gary Clark and Ravin Caldwell, at SoulCycle to support the Brem Foundation. On Saturday, Oct. 8, WOW will host a free Fitness Boot Camp led by Nike Trainer Deanna Jefferson at FedExField. Members are encouraged to bring a gently used or new bra to support the Brem Foundation's Re-Bra initiative, a bra-donation program that provides bras to low-income women. In support of the Redskins Charitable Foundation, WOW will make a donation on behalf of every member who donates a bra, with each donor receiving a limited edition BCA T-shirt.
Friday, Oct. 14 will feature*the Friday Night Lights THINK PINK!®* initiative, a partnership between the Washington Redskins Charitable Foundation and Fairfax County Public Schools designed to promote breast cancer awareness and the importance of early detection at the high school football level. W.T. Woodson High School will host Lake Braddock Secondary School and the game will feature pink gear and stadium equipment.
The Redskins' Breast Cancer Awareness Game,presented by Inova Health System, will be hosted on Sunday, Oct. 16 against the Philadelphia Eagles. The Redskins' Breast Cancer Awareness Game will feature players, coaches and referees wearing pink game apparel, additional on-field and in-stadium branding, and 34,000 pairs of gloves will be distributed to fans at the gates, along with information about how to receive mammogram and breast self-exam reminders from Inova by texting GAMEPLAN to 99000 – all to help raise awareness. Much of the apparel worn at games throughout October by players and coaches, along with special game balls and pink coins, will be auctioned off at NFL Auction, with proceeds benefiting the American Cancer Society's Community Health Advocates National Grants for Empowerment (CHANGE) program.
Fans attending the Oct. 16 game will be welcomed by Tanya Snyder,wife of Redskins owner Dan Snyder and NFL Breast Cancer Awareness Spokesperson, and hundreds of Zeta Tau Alpha members distributing THINK-PINK!® ribbons and breast cancer awareness educational materials. Mrs. Snyder and ZTA started the THINK-PINK!® campaign for breast cancer awareness in 1999. At the time, the Redskins were the only team in the league to participate. With the founding and continuous support of Mrs. Snyder and the Washington Redskins, ZTA created a national model for THINK-PINK!® throughout the NFL. Currently, all 32 teams in the NFL participate in the campaign.
Mrs. Snyder and the Washington Redskins Charitable Foundation, in partnership with the American Cancer Society, will host the ninth annual All-Star Survivors Celebration at Redskins Park on Monday, Oct. 17.
The All-Star Survivors Celebration will pamper, support and celebrate 31 area women currently battling breast cancer. Each of the 31 women represents each of the 31 days in National Breast Cancer Awareness Month. During the event, the breast cancer survivors, or "All-Stars," will receive new jeans donated by Gap Inc., as well as new wigs, scarves and a Redskins gift bag. All-Stars will be treated to lunch, makeup consultations, massages and a behind the scenes tour of Redskins Park from Redskins players.
The Redskins will also participate in and support the following ongoing initiatives throughout the month of October:
- WOW will feature an interactive map on WOWredskins.com to promote breast cancer education and the importance of early detection by helping women find the breast cancer screening center closest to them.
- WOW and Mrs. Snyder will welcome the Redskins Charitable Foundation's All-Stars, 31 women currently battling breast cancer, along with more than 200 WOW members, in a special pink-themed pregame party. Guests will receive WOW pink rally towels.
- WOW will donate $1 to the American Cancer society on behalf of each new member who joins the club throughout October. Toyota, the presenting partner of WOW, will match this donation at the end of the month, up to $4,000, to benefit breast cancer research and outreach programs.
- Toyota will donate $50 to the American Cancer Society for every catch made by the Redskins this season to encourage fans to make the "Crucial Catch" and get screened annually – last season the Redskins completed 360 catches making Toyota's donation $18,000.
The Redskins breast cancer awareness campaign is part of the NFL's A Crucial Catch initiative. Any questions regarding the Redskins breast cancer awareness campaign or Mrs. Snyder's breast cancer initiatives should be directed to Alexia Grevious of Redskins Public Relations at 703-726-7077 or firstname.lastname@example.org.