Washington Football Team Front Office | Washington Football Team - WashingtonFootball.com
Will Misselbrook is the Chief Creative and Digital Officer for the Washington Football Team. As part of Washington's executive leadership team, Will oversees the organization's storytelling and brand marketing strategies while also developing engaging new content to drive even greater value for fans and team sponsors.
Will's title is the first of its kind within an NFL front office as no team currently has a C-suite member dedicated to digital or creative disciplines. He leads an innovative new function focused on creative storytelling, digital sales, and content monetization within the award-winning Washington Football Team digital team.
Before joining the Washington Football Team, Will was the Global Head of Creative for custom content, creative marketing, and original programming across all platforms and consumer touchpoints for The Trust, Wall Street Journal, Barron's Group, and Dow Jones Media Group. He has worked for some of the most globally recognizable brands and agencies, including Wieden & Kennedy, Saatchi & Saatchi, BBH New York. Additionally, Will has served as the SVP and Director of Global Creative Content Development for retail giant Coach in New York, and the Head of Creative Content and Branded Entertainment for Condé Nast Group (Condé Nast Entertainment & 23 Stories).
Will holds a Film Diploma from Columbia University and a bachelor's degree in Art History from the University of York (UK).